Experimental post about how writing should evolve to fit the modern web surfer.
Questioning when a website (in this case Wikipedia) is more than a mere website.
Mozilla’s bet on the web is a long play, betting that integration via the web will defeat walled gardens and repetitive technology efforts.
Long story short, some advertisers don’t understand the web. Even big ones.
We all know what the browser and web and Internet experience is like today. There are some great things already happening. But there are also some lousy things we have to deal with that we hopefully won’t forever.