Some political positions are strangely opposite of what they should be. Minimum wage politics is one example.
There’s a lot of desire by a lot of formerly-mainline conservatives to find a new vehicle for their politics without emboldening extremists or being left out in the cold.
With a Republican-packed court, what are the power dynamics to look like? Where is the new center of gravity?
Things that might have made a difference: House races, a primary fight, and no Donald John Trump.
Gut messaging, dealing with big-tent attacks, and being a jerk for electoral purposes.