Gut messaging, dealing with big-tent attacks, and being a jerk for electoral purposes.
Tag: messaging
Do the Republicans Need a Message?
Oft-repeated wisdom going into the 2018 midterms: “Democrats need to run on something other than opposition to Trump.” Unstated assumption of the 2018 midterms: “Republicans must run on Trump and only Trump.” The message that the Republicans are sending by not having a message is: “We don’t really believe in our cause. We fear losing… Continue reading Do the Republicans Need a Message?