To Combat Fake News, Give People More Media Control

Whether it’s Sinclair’s five minutes of hate, Alex Jones’ rants, Russian Federation bots’ tweets, Assange’s leaks, or Fox News’ commentators’ lies, one of the biggest problems today is bad information, media pollution.

And there’s an open question of how to deal with it all. Well, to deal with some of it. Really, it depends whom you ask.

But the best solution is to empower people by giving them greater control over what they read and watch, how they read and watch it, and how they share content with others. That’s a heavy lift, as the same lack of control that empowers the bad actors helps the media conglomerates to exert influences that pad their own pockets.

Copyright law badly needs an update for the modern world, where it’s easy and useful to share content beyond what the strictures of existing law allow. Having greater control over hardware and software that enables media access would shake up the marketplace while letting users spend their finite time more wisely. There is much work needed here, and there is little impetus for the incumbents to roll up their sleeves.

This past week on at least one cable provider The View and The Late Show with Stephen Colbert had their listing data screwed up. That meant that at least some users’ DVRs failed to record James Comey’s book promotions. It’s almost certain to be a screw up in the listing distribution chain, but it is an example of media pollution that people who have paid for the privilege may have missed content they wanted to see. They could jump through hoops to see the interviews, but it’s not in their preferred format or at their preferred time.

The technology industry could have a hand in empowering viewers, but the FCC blocked a proposal to force cable companies to grant access to third party hardware. For whatever reason, the Apples and Googles of the world did not lobby hard enough to make it happen. Missed opportunity. These talking-listening hubs they sell for homes would be much more useful if they allowed for interaction with the real main home hub: the television.

On websites like Twitter and Facebook, the limited access they give their users to filter and augment the feed means that people are forced to dig, scrounge, or put up with so many bad behaviors. Every single time I search on Twitter, I’m bound to find at least one tweet with every hashtag under the sun trying to advertise some stupid thing (or porn).

Now, you say, back when newspapers were the thing, people didn’t have control. But newspapers, I say, weren’t endless streams of data. Paracelsus says the dose makes the poison, and high-volume media vehicles like Twitter increase the dose considerably.


The media companies that aren’t thrilled about the likes of Trump, Fascism, and the Anti-American Way should give more power to the viewer. Make it happen. It’ll make you more money in the long run, and it will help to thwart bad actors like Sinclair in the meantime.