Take the art for this post. What is the truth? Is it two or three in the afternoon? The left clock says two. The right clock says three. Is it afternoon? Could this picture be from extreme latitudes during summer? Both could be wrong. Timekeeping is arbitrary. There could be a temporal anomaly and both could be right.
We often see media posturing to get things right. To get the correct answer. To ace the test. But the media isn’t graded by actual correctness. It’s graded based on viewer consensus—or really viewer consent. It’s graded by getting eyeballs to look at it. If the eyeballs show up, it’s got it right, hasn’t it?
And it mainly learns how to do that. Is it any wonder that the right-wing media often makes things up? It is less concerned with being the wrong clock in the picture, exactly because it is more comfortable with its true role of being a magnet for eyeballs. It is so unconcerned that parts of it often read and look more like a factitious disorder imposed by media.
What does that mean? You can see Wikipedia: “Factitious disorder imposed on another” for an overview, but basically it means the RWM often invents problems—CRT, Jade Helm, social media censorship—in order to draw attention. It shops some new fake symptoms around, some claim of calamity, some cry of wolf, until it finds another crack in the broader media to draw eyeballs in.
This isn’t something exclusive to the RWM. The Times had a recent story about the Russian Federation engaging in the same kind of stuff via social media in 2017: (Paywall) The New York Times: 18 September 2022: Ellen Barry: “How Russian Trolls Helped Keep the Women’s March Out of Lock Step” (emphasis added):
At desks in bland offices in St. Petersburg, using models derived from advertising and public relations, copywriters were testing out social media messages critical of the Women’s March movement, adopting the personas of fictional Americans.
That part is key. The advertising industry (and factions of media generally) is known to impose on its consumers’ insecurities in order to make a sale. They’ll invent all sorts of problems for you if it means you’ll buy a product. It’s the same for political disinformation, of media meant to fabricate illness in society so that you’ll donate to their cause or you’ll vote for their lackey.
The RWM is locked into this kind of concocted illness drama. Them, with the Repub politicians, are in a kind of activated state of disinformation. Like an abuser, they have learned they are rewarded for disinformation, for faking the illnesses of America and causing a big hubbub.
They create false grievances for the business class to worry over. They basically put up a second clock with the wrong time and then want to fight about which one is right.
In order to combat this abuse, the rest of the media has to both point out the reality, point out the clock that is correct, but also minimize coverage of the argument. Two clocks disagreeing makes a funny picture, but it doesn’t make a useful argument. And once you know a clock is wrong, it doesn’t make sense to keep checking it. It’s wrong. It’s a Joseph McCarthy. It doesn’t serve the public interest to keep pretending it might be right when we know it won’t.
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