Content Programming Harms Content

Stagnant, mismanaged markets harm consumers. The broken video media market stands out as a broken marketplace. Relatively few competitors. Highly-coupled market components such as distribution with content makers make for less customer choice.

Tight-coupled markets mean decisions arise from the top or center rather than from the bottom or edges of the system. Akin to central planning, the oft-criticized anti-feature of most communist systems, decision concentration leads invariably to inefficiencies via poor decisions.

Content programming harms content. It arises from the market structure, and programming lead to poor decisions. The most criticized result of content programming comes in cable news. People lament the low quality of cable news content, while pointing to the need to fill “24 hours” as the cause (of course, it is not truly 24 hours, as the cable news networks show repeats overnight, excepting extraordinary breaking news).

But time-to-fill harm pales in comparison to the very notion of the timeslot. Timeslots arose from the radio and content programming there. A vestige of broadcasting, they filled the need to provide content over the limited resource of the airwaves. When broadcasting began on television, the limitation of the delivery medium continued to exist, as it did over cable television.

Advances mooted these limitations. Attention bottlenecks content delivery much more than distribution today. And yet content remains coupled to the timeslot, due to the broken market. So-called gluttonous viewing of content via video streaming services such as Netflix points to future erosion of the timeslot, but consumer expectations may keep it and its harm alive.

Many programs run longer than they need. This leads to filler content that weakens pacing and increases plot predictability. The occasional show runs shorter than it needs, leading to abbreviated or lost quality content (subplots and the like).

The same harms show out in the series or season model used for most television content. Shows may be cut short before their time due to the programmers’ incorrect expectations of popularity. Or they may run several years beyond their time due to the wish to reap as much profit from a once-popular, once-innovative show.

These things apply to the film industry as well. Sequels to movies that should never have been made, or shorts being turned into features when the short time serves their story better.

So-called webisodes also point to erosion of the programming norms. Free web-exclusive shows often arrive on irregular schedules and yet retain strong viewer bases. Discovering the true breadth of the actual video market will take years of erosion of the status quo. It may be that a certain amount of regular-release, traditional-length will remain, or in fifty years the only shows that come out at 22-to-30 minutes will be throwbacks and re-runs.

Just like storage media dominated by floppies helped limit the types of expressions of early computers, we’re certainly being limited by the current limits imposed by content programming.